Comedian trying pay-what-you-want model

December 17, 2007

Hoffstetter is having pretty good success with this, just by cutting out the middleman.
clipped from

hofstetter dark side of the roomOne frustrating aspect of the Radiohead pay-what-you-want experiment is the lack of definitive numbers — yet. ComScore says this, Radiohead says that, the record industry says this, the artists say that.

The Radiohead experiment is now old news, but that doesn’t mean others will not attempt their own experiments. Following in the footsteps of Radiohead, Steve Hofstetter, an up and coming comedian with a strong Internet following among high school and college-age kids, has released his latest album “The Dark Side of the Room” on his Website. He’s believed to be the first comedian to take a pay-what-you-want approach.

Hofstetter is no Radiohead, mind you, but it’s interesting to see all sorts of known, somewhat-known, and unknown artists experiment with the pay-what-you-want model.

  • steve hofstetterHe currently is averaging about $6 an album, including freeloaders. That’s more than triple what his royalty would be if this we released by a label.
  • The most common price paid is $9.95
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