Greenpeace viral ads feature bare bottoms

December 4, 2007

A great use of humor in a 45-second ad for the environment
clipped from www.guardian.co.uk

Greenpeace is making its first attempt to get lads to go eco-friendly with a risqué viral ad featuring men and women who literally have light shining out of their rear ends.

The viral ad, which features a voiceover by The Office and Hitchhiker’s Guide to the Galaxy star Martin Freeman, aims to get the “lads’ mag” audience of 16- to 24-year-old men to think about energy-efficient light bulbs.

Greenpeace’s 45-second ad, made by production company Park Village and agency Escape Partners, features people illuminating everyday situations by dropping their pants and providing a spotlight beamed out their backsides.

In one scene a man aims the beam from a lightbulb in his posterior under a car bonnet so a friend can fix an engine.

Freeman’s voiceover finishes with the line, “Until the sun shines out of your arse, use an energy-efficient light bulb instead”.

The viral ad will be seeded on websites and blogs to target markets including the UK, US, Canada, Australia and New Zealand.

  blog it
Advertisements

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s

%d bloggers like this: