Greenpeace viral ads feature bare bottoms

December 4, 2007

A great use of humor in a 45-second ad for the environment
clipped from

Greenpeace is making its first attempt to get lads to go eco-friendly with a risqué viral ad featuring men and women who literally have light shining out of their rear ends.

The viral ad, which features a voiceover by The Office and Hitchhiker’s Guide to the Galaxy star Martin Freeman, aims to get the “lads’ mag” audience of 16- to 24-year-old men to think about energy-efficient light bulbs.

Greenpeace’s 45-second ad, made by production company Park Village and agency Escape Partners, features people illuminating everyday situations by dropping their pants and providing a spotlight beamed out their backsides.

In one scene a man aims the beam from a lightbulb in his posterior under a car bonnet so a friend can fix an engine.

Freeman’s voiceover finishes with the line, “Until the sun shines out of your arse, use an energy-efficient light bulb instead”.

The viral ad will be seeded on websites and blogs to target markets including the UK, US, Canada, Australia and New Zealand.

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