Market: In Rainbows worth about $6

November 8, 2007

The big missing piece of this report – how much did the band end up getting compared to CD sales?
clipped from
When Radiohead invited their fans to pay as much – or as little – as they liked for a digital download of their new album, In Rainbows, it was hailed as the beginning of a new era for the struggling record industry.

So what then, was the ultimate value of the ground-breaking album and its test of the constraints of the digital age? Around 2.90, it would seem.

Research revealed yesterday that a mere 38% of people downloading the album were willing to part with anything at all. Two thirds paid only the 45p charge for handling, according to ComScore, a digital measurement group.

During the first 29 days of October, 1.2 million people worldwide visited the In Rainbows site, with a significant percentage of visitors ultimately downloading the album.
It was widely seen as the most high-profile attempt yet to restructure the economics of a music industry struggling with the effects of digital piracy.
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