How-To Searches – a peek into our desires

July 31, 2007

clipped from www.time.com

Search engines have gone way beyond a simple tool to find information. We might search for a website that we can’t remember, a factoid for a report, or movie times for the local theater. More and more, we are turning to search engines for more involved queries, posing philosophical questions (why?) or at times searching for instruction (How to…?).

how to search kiss

For the four weeks ending July 21, 2007, Hitwise amassed a list of over 130,000 unique “how to” queries.

Top 10 “How to” Searches in the U.S (4 weeks ending 7/21/07)
1. How to tie a tie
2. How to have sex
3. How to kiss
4. How to lose weight
5. How to write a resume
6. How to levitate
7. How to draw
8. How to get pregnant
9. How to make out


10. How to make a video

Since the beginning of 2007, our “how to” queries have risen over 17.5%, encompassing an impressive 2.96% of all searches in the U.S. When you look at these terms, one thing that becomes very clear is just how fractionalized our instructional dilemmas are.

  blog it
Advertisements

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s

%d bloggers like this: