Google Print Ads ramps up
July 18, 2007
If I wear special Firefox gloves, with the ads in the newspaper disappear?
Google Inc. is expanding a test program that lets online advertisers buy ad space in newspapers, as the publishing industry struggles to offset business that has moved to the Internet.
Google launched an initial test of Print Ads last November, connecting about 100 advertisers with 50 newspapers. Late Tuesday, the Mountain View, Calif.-based company said it will open the program to the “hundreds of thousands” of U.S. advertisers and agencies that use its online ad platform, AdWords.
“We did see some new advertisers come in through the original test,” said Gannett Co. spokeswoman Tara Connell. “Now we really need to see whether there really, really are advertisers (who are) going to jump in here and bring us new business.”
Chan said the bulk of companies that used Google to place ads in The Seattle Times and the Seattle Post-Intelligencer were Web-only companies from beyond the Seattle area.
“We’re here to offer them much more than a self-service model,” she said.