Nintendo: Take me out to the old ballgameboy
July 8, 2007
Ballpark essentials: hot dogs, peanuts, a well-worn glove and … Nintendo’s portable gaming device? The Redmond, Wash.-based company is making a pitch to turn its portable DS Lite into a baseball staple, bringing interactive technology to fans through a pilot program being tested this season at the Mariners’ Safeco Field.
The innovative program is called the Nintendo Fan Network. For a fee, the network uploads a program onto the user’s DS Lite and allows fans to order food and drinks, watch the live television feed of the game, access stats and scores and play trivia, all from the comfort of their seat – whether it’s a premium seat behind home plate or in the top row of the stadium.
The program has been lightly promoted at Mariners home games. Two download stations are positioned on the main concourse of Safeco Field and occasional ads for the network play before games.
The network was first unveiled at the Mariners’ offseason fan gathering and debuted on opening day.