7-Elevens turn into ‘Simpsons’ Kwik-E-Marts

July 3, 2007

What’s next? Green tentacled aliens?
clipped from www.cnn.com

DALLAS, Texas (AP) — Over the weekend, 7-Eleven Inc. turned a dozen stores into Kwik-E-Marts, the fictional convenience stores of “The Simpsons” fame, in the latest example of marketers making life imitate art.

Kwik-E-Mart

Those stores and most of the 6,000-plus other 7-Elevens in North America will sell items that until now existed only on television: Buzz Cola, KrustyO’s cereal and Squishees, the slushy drink knockoff of Slurpees.

It’s all part of a campaign to hype the July 27 opening of “The Simpsons Movie,” the big-screen debut for the long-running television cartoon, which loves to lampoon 7-Eleven as a store that sells all kinds of unhealthy snacks and is run by a man with a thick Indian accent.

At 7-Eleven, they’re hoping it shows the ubiquitous chain has a trait seen in few corporations — the ability to laugh at themselves.
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